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This web page states the following, "We are a mens association in Halifax, Nova Scotia." Our analyzers saw that the web page stated " We celebrate the life and works of Robert Burns and promote Scottish heritage." The Website also said " Our organization is based on the Tarbolton Bachelors Club founded by Burns. Like the original club, we seek to be a diversion for the weary man worn down by necessary labours of life . We have an active choir which is welcomed at numerous venues about town. Our members perform other work for good causes." The website's header had Robert Burns as the most important optimized keyword. It is followed by analysis, poems, and life which isn't as highly ranked as Robert Burns. The next words halifaxburnsclub.org uses is works. Tarbolton was included and could not be understood by search parsers.